Well, I saw an advertisement today and was simply impressed! Havells is reminding the men of this country that women are not kitchen appliances. The best of the lot was this:
For the non-Indian readers, here’s the transcript:
Setup: Bride-seeing. The could-be groom (one silently sipping coffee while his mum does the talking for him) and his mom (one in orange saree).
Mum: I am telling him since long to get settled. For how long will he stay alone in USA? You know, even for a cup of coffee, he has to go out.
The could-be bride excuses herself and goes in the kitchen. Her mom asks the guests to have some snacks!
Brings havells coffee maker and puts in front of the could-be groom’s mum.
Says “24X7 coffee. Settle with the appliance. No visa problems. The thing is auntyji I am not a kitchen appliance”
Isn’t is quite refreshing to the eye as compared to this ad:
The woman cooks 5 different kinds of breakfast, at special demand of each family member!!
I mean why! Why show such a thing to our already overly self-entitlement-conscious society where the woman is supposed to be the superwoman to handle the home front and sometimes, even earn? The ad could have been so much more appealing if the husband cooks breakfast while the wife does some other chores. Why not pass a message that even men can work at home, lend a helping hand??!!
I love the initiative of havells!
Disclaimer: I am not advertising havells here! I just loved the ad. 🙂